Playlisteer

Find the right strategy for your goals

Whether you are launching your first campaign or scaling an existing fanbase, choose the guide that matches where you are right now.

Start here

Learn the fundamentals of music promotion

Understand how promotion works, what to look for, and how to plan your approach

Understand how playlist promotion works

Follow your track from submission to placement. See the curator review process and learn what to expect.

Spot the difference between real and fake promotion

Learn to identify bot services, understand fraud detection, and know what organic growth looks like.

Prepare your music for playlist placement

Optimize your profile, master to streaming standards, and learn what curators look for.

Grow your career

Build a sustainable music career

Strategies for turning streams into fans and single releases into momentum

Plan your releases for maximum impact

Learn about timing, pre-save campaigns, multi-platform rollouts, and how to build momentum release after release.

Turn streams into a real fanbase

Convert passive listeners into engaged fans through profile optimization, engagement, and multi-platform presence.

For your situation

Find advice for your type of artist

Tailored strategies based on where you are in your music career

Launch your career from zero followers

Build initial momentum, overcome the cold-start problem, and get your first real listeners.

Build a strategy on an indie budget

Allocate a small budget effectively and reinvest streaming revenue for compound growth.

Grow your audience as a producer

Promote instrumentals and beats on playlists built for producers and beatmakers.

Genre guides

Target your specific genre

Deep dives into how playlist promotion works differently for each genre

Electronic & EDM

Subgenre hierarchy, BPM matching, and festival pipelines

Hip-Hop & Rap

Subgenre targeting, release cadence, and cross-platform strategy

Pop

Hook timing, algorithmic snowball, and niche-to-mainstream

R&B & Soul

Mood-based targeting and highest save rates

Indie

Curators who champion emerging artists

Lo-Fi

Marathon listening sessions and passive stream volume

Rock

Fiercely loyal fans and live-show pipelines

Latin

Fastest-growing segment and global crossover

Launch your next campaign

Ready to grow your audience? Start a promotion campaign on Spotify or SoundCloud today.

Spotify campaign SoundCloud campaign