Playlisteer
Build a promotion strategy that fits your indie budget
You do not need a label budget to grow your audience. Learn how to allocate a small promotion budget across platforms, time your campaigns, and build momentum release by release.
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Plan your promotion like a smart indie artist
Practical advice for making every dollar of your promotion budget count
Start with one platform, then expand
Do not spread a small budget across everything at once. If your genre thrives on Spotify (pop, indie, electronic), start there. If you make underground hip-hop or EDM, SoundCloud might deliver better initial results. Once you see traction, reinvest into the second platform.
Align campaigns with your release schedule
The biggest mistake indie artists make is promoting old tracks. Save your budget for new releases and submit within the first week. Fresh tracks get better curator attention and algorithmic boosts on both Spotify and SoundCloud.
Reinvest streaming revenue into the next campaign
A successful campaign generates streaming revenue that can partially fund your next one. This creates a sustainable cycle: release, promote, earn, reinvest. Each cycle builds on the last, growing your audience exponentially.
Allocate your promotion budget effectively
How to get the most value from a limited indie budget
Invest in your strongest tracks only
Not every song deserves a campaign. Pick the track with the catchiest hook, cleanest production, and broadest appeal. One well-promoted single outperforms five poorly-promoted ones every time.
Use smaller packages to test before scaling
Start with a smaller campaign to gauge how curators respond to your music. If acceptance rates are high and engagement is strong, scale up with a larger package for the same track or your next release.
Combine playlist placement with your own marketing
Playlist placement works best alongside your own social media push, email list, and content marketing. When fans see your track appearing on playlists AND in their social feeds, the combined effect multiplies both efforts.
Track your cost per stream and adjust
After each campaign, calculate your cost per new monthly listener and cost per stream. Use these numbers to compare campaign effectiveness and optimize future spending.
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Hear from real people who have transformed their business with us
This platform transformed my business. The support is incredible!
Best investment I've made. Achieved more here than with any consultant.
The community support made all the difference in our growth journey.
10,000+
Artists helped
Since 2017
100k+
Spotify followers
Playlist network
300k+
SoundCloud followers
Channel network
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Join thousands of independent artists using Playlisteer to grow their audience on Spotify and SoundCloud.
