Playlisteer
Launch your music career from zero followers
Every successful artist started with zero streams. Learn the specific steps new artists should take to build initial momentum, attract real listeners, and establish a presence on streaming platforms.
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Build your first audience with strategic placement
How new artists can overcome the cold-start problem on streaming platforms
Understand that zero followers is normal, not a barrier
Curators in our network evaluate tracks on musical quality, not follower count. A well-produced track from an artist with 5 monthly listeners gets the same honest review as one from an artist with 5,000. Your music speaks for itself.
Focus your first campaign on a single strong track
Do not spread your first campaign across your entire catalog. Pick your most polished, most accessible track and give it 100% of your promotion budget. One track that gains traction establishes your presence and gives listeners a reason to follow.
Set up your streaming profiles before you promote
Before launching a campaign, complete your Spotify for Artists profile (bio, photo, social links) and SoundCloud page. When new listeners discover your track, an empty profile with no photo kills the momentum. First impressions matter.
Take these steps before and after your first campaign
A practical checklist for artists launching their first promotion
Master your track to streaming standards
Spotify normalizes to -14 LUFS. If your track is too quiet or too compressed, it will sound wrong next to other tracks on a playlist. Proper mastering is the minimum barrier to entry for playlist placement.
Release your track before submitting
Your music must be live on Spotify or SoundCloud before we can pitch it. Release it first, then submit within the first 1-2 weeks. Fresh tracks get priority from curators and algorithmic boosts.
Monitor your stats after placement
After your first campaign, check Spotify for Artists daily. Watch where your listeners are located, which playlists drive the most streams, and how many people save your track. This data shapes your next campaign.
Plan your second release immediately
The biggest mistake new artists make is running one campaign and waiting. Start planning your next track as soon as the first campaign launches. Consistent releases are how you turn a spike into sustained growth.
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Every artist starts somewhere. Launch your first promotion campaign and get your music in front of real listeners.