Playlisteer
Build a streaming audience as a producer
Producers and beatmakers face unique promotion challenges -- no vocals, no face, no traditional 'artist' identity. Learn how to turn those constraints into advantages on playlists.
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Explore powerful features that help you succeed
Understand how instrumental music thrives on playlists
Producers have advantages that vocalists do not
Target playlists built for instrumentals
Study beats, coding music, focus playlists, and ambient work playlists are specifically designed for music without vocals. These playlists have massive followings and generate hours-long listening sessions that accumulate enormous stream counts.
Release at high volume to build catalog streams
Producers can create music faster than vocalists. Use this to your advantage -- releasing a track every 1-2 weeks and getting each one placed on a few playlists builds compounding passive streams that grow your monthly listeners steadily.
Leverage SoundCloud as your discovery engine
SoundCloud is still the primary discovery platform for producers, especially in electronic, lo-fi, and hip-hop beat communities. Repost campaigns on SoundCloud build your core following, while Spotify campaigns build your streaming numbers.
Explore the producer advantage on playlists
Data patterns that favor producers and beatmakers
Benefit from longer average listen times
Instrumental and beat-driven playlists are played as background music for hours. This means each playlist follower generates far more streams per session than in vocal-driven genres where listeners actively skip between tracks.
Cross-pollinate across genre playlists
A single beat can fit on lo-fi, study, chill, and electronic playlists simultaneously. Producers have more crossover potential than genre-specific vocalists, which means more total placement opportunities per track.
Attract collaboration opportunities
Vocalists and rappers discover producers through playlists. A well-placed instrumental can lead to collaboration requests, placement opportunities, and sync licensing interest -- revenue streams beyond just streaming.
Build a type-beat audience on SoundCloud
Producers who build a following through SoundCloud reposts often see their type beats get licensed by artists. Running repost campaigns builds visibility in the producer community where these opportunities live.
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Launch your producer campaign
Get your beats and instrumentals on curated playlists across Spotify and SoundCloud.
