Playlisteer
Navigate the electronic music playlist ecosystem
Electronic music has more subgenres than any other category on Spotify. Learn how targeting the right micro-niche playlists -- from melodic techno to future bass -- dramatically improves your placement success.
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Target the right electronic subgenre playlists
Why broad 'EDM' targeting fails and micro-niche targeting succeeds
Understand the subgenre hierarchy
Spotify listeners self-select into specific niches. A melodic house fan's taste differs dramatically from a hardstyle listener. Our network includes playlists for house, techno, trance, dubstep, drum & bass, future bass, ambient electronic, lo-fi beats, and 20+ more micro-niches.
Match your track's BPM and energy to playlist expectations
Electronic playlists are especially BPM-conscious. A 128 BPM house track will not flow on a 174 BPM drum & bass playlist, even though both are 'electronic.' We match your track's tempo, energy, and production style to playlists where it fits seamlessly.
Leverage the festival-to-streaming pipeline
Festival-goers Shazam tracks and then stream them for weeks afterward. Playlists named after festivals, club nights, or specific DJ sets attract these high-engagement listeners. Timing your campaign around festival season amplifies the effect.
Discover which electronic subgenres convert best
Data-driven insights on electronic music playlist performance
Target melodic genres for higher save rates
Melodic techno, progressive house, and deep house playlists consistently generate the highest save-to-stream ratios. Listeners in these genres tend to build personal libraries, creating long-term streaming value.
Use high-energy genres for follower growth
Dubstep, bass house, and festival-oriented playlists drive more profile follows than saves. These listeners discover artists they want to see live and follow for future releases.
Release ambient and lo-fi for passive streams
Study, chill, and ambient electronic playlists generate high stream counts because listeners play them for hours on repeat. Lower engagement per listener, but massive cumulative streams.
Cross-promote across related subgenres
A house track can often work on deep house, tech house, AND dance pop playlists. We identify crossover potential and pitch to adjacent subgenres to maximize total reach from a single campaign.
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Launch your electronic music campaign
Get your electronic tracks on curated Spotify playlists today. Reach fans of EDM, house, techno, and every electronic subgenre.
