Playlisteer
Find the playlists where indie fans discover new music
Indie listeners are the most active music discoverers on Spotify. Learn how to reach curators who pride themselves on finding emerging artists before anyone else.
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Explore powerful features that help you succeed
Understand why indie playlists are the best starting point
The indie playlist ecosystem is uniquely favorable for emerging artists
Reach curators who actively seek unknown artists
Unlike pop or hip-hop curators who often default to established names, indie playlist curators take pride in being the first to feature an artist. Being unknown is actually an advantage in this ecosystem -- it is exactly what they are looking for.
Benefit from the highest follower-to-engagement ratios
Indie playlist followers are among the most engaged on Spotify. They do not passively listen -- they save, share, and explore artist catalogs. A 5,000-follower indie playlist often delivers more saves and follows than a 50,000-follower generic playlist.
Span the indie umbrella for maximum reach
Indie is not one genre -- it is an ecosystem. Indie rock, indie pop, indie folk, indie electronic, and dream pop all have dedicated playlist communities. We identify where your sound fits and pitch to the right corners of the indie world.
Explore what makes indie listeners valuable
Why indie playlist placements often deliver the best long-term ROI
Convert listeners into long-term followers
Indie fans follow artists early and stay loyal. A listener who discovers you on an indie playlist is far more likely to stream every future release compared to a casual pop listener who heard you once.
Generate word-of-mouth discovery
Indie listeners share music more than any other demographic. A successful placement often leads to social media posts, blog coverage, and inclusion in listener-created playlists -- organic amplification that costs you nothing.
Build a catalog listener base
Indie fans explore full discographies. When they discover a track they love, they go back through your older releases. This means every new placement retroactively boosts streams on your entire catalog.
Transition from indie playlists to editorial
Spotify's editorial team monitors indie playlist performance closely. Strong engagement on independent curated playlists is one of the primary signals they use to identify artists for editorial features.
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Launch your indie music campaign
Get your music on curated indie playlists and start building a dedicated fanbase today.
