Playlisteer
Grow your Latin music audience on global playlists
Latin music is the fastest-growing segment on Spotify. Learn how to target the right playlists across reggaeton, Latin pop, bachata, and regional genres to reach fans worldwide.
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Capitalize on Latin music's streaming dominance
Latin music has unique advantages in the playlist ecosystem
Reach both Spanish-speaking and crossover audiences
Latin music increasingly crosses language barriers on Spotify. Reggaeton and Latin pop playlists attract both native Spanish speakers and bilingual listeners worldwide. We target playlists that match your specific audience -- regional, diaspora, or global crossover.
Target subgenre-specific playlists for authenticity
Our network spans reggaeton, Latin trap, bachata, salsa, cumbia, regional Mexican, Latin pop, and Latin urban. A bachata track does not belong on a reggaeton playlist. Precise subgenre matching ensures your music reaches listeners who genuinely enjoy your style.
Time campaigns around cultural moments
Latin music has strong seasonal patterns -- summer anthems, holiday releases, and cultural celebrations like carnival season. Aligning your campaign with these moments puts your track in front of listeners when they are most actively seeking new music.
Explore Latin music listener behavior on playlists
What makes Latin music promotion uniquely effective
Benefit from the highest replay rates
Latin music listeners replay tracks at higher rates than any other genre on Spotify. A listener who enjoys your track will stream it dozens of times, creating strong per-listener streaming value.
Reach geographic markets strategically
Latin music listeners are concentrated in specific geographic markets -- the US, Mexico, Spain, Colombia, Argentina, and more. We can target playlists that emphasize specific regions if you have upcoming shows or distribution in certain markets.
Leverage social media virality
Latin music has the strongest connection to TikTok and Instagram of any genre. A track that gains traction on playlists often jumps to social media, creating viral moments that amplify your reach exponentially.
Cross-promote across Latin subgenres
A Latin pop track with reggaeton influences can work on both Latin pop and urban playlists. We identify crossover potential and pitch to adjacent subgenres to maximize total reach from a single campaign.
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Launch your Latin music campaign
Get your Latin tracks on curated playlists and reach fans across the Spanish-speaking world and beyond.
