Playlisteer
Reach R&B listeners who actually engage
R&B and soul listeners are among the most loyal on Spotify. Learn how mood-based playlist targeting connects your music with fans who save, follow, and listen on repeat.
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Understand what makes R&B listeners different
R&B fans are deeply loyal but hard to reach through generic promotion
Target mood-based playlists, not just genre playlists
R&B listeners curate by mood more than any other genre. Playlists like 'Late Night Vibes,' 'Sunday Morning Soul,' and 'Slow Jams' attract listeners in specific emotional states. Matching your track's mood to the right playlist context dramatically increases engagement.
Prioritize vocal quality in your submissions
R&B curators are extremely vocal-focused. A beautifully produced track with mediocre vocals will get passed over, while a simpler production with a standout voice gets placed immediately. Make sure your vocals are polished and upfront in the mix.
Bridge R&B with adjacent genres for wider reach
Modern R&B blends with pop, hip-hop, neo-soul, and even electronic music. We identify where your track sits on these spectrums and pitch to playlists across adjacent genres, multiplying your total reach without losing relevance.
Explore R&B listener behavior on playlists
How R&B engagement patterns differ from other genres
Expect the highest save-to-stream ratios
R&B listeners save tracks at nearly double the rate of pop listeners. They build personal libraries and return to songs repeatedly, creating long-term streaming value from every playlist placement.
Build deeper artist connections
R&B fans follow artists at higher rates than most genres. A successful playlist placement often leads to listeners exploring your full catalog, not just the placed track.
Leverage nighttime listening peaks
R&B streaming spikes in the evening and late night. Curators know this and time their playlist updates accordingly. Our campaigns account for these patterns when coordinating placements.
Use SoundCloud for R&B demos and loosies
R&B artists often build followings on SoundCloud with unreleased tracks, demos, and covers before pushing official releases on Spotify. Running campaigns on both platforms builds a deeper connection with dedicated fans.
People Playlisteer
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Launch your R&B campaign
Get your R&B and soul tracks on curated playlists with listeners who genuinely engage.
