Playlisteer
Reach rock fans through curated playlists
Rock listeners are fiercely loyal and deeply genre-aware. Learn how to target the right subgenre playlists and connect with fans who will follow your career for years.
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Explore powerful features that help you succeed
Understand how rock listeners discover on Spotify
Rock is underserved by Spotify's editorial team, which creates opportunity
Exploit the independent curator advantage
Spotify's editorial team underrepresents rock compared to pop and hip-hop. This means independent curated playlists are even more important for rock discovery. Our network includes curators who specialize in alt-rock, punk, shoegaze, post-rock, metal, and more.
Target subgenre communities precisely
Rock fans self-identify strongly with subgenres. A shoegaze listener and a punk listener have almost zero overlap despite both being 'rock.' Precise subgenre targeting means every listener who hears your track is predisposed to enjoy it.
Build a live-show-to-streaming pipeline
Rock fans are more likely than any other genre to attend live shows. Playlist discovery often leads to show attendance, merch purchases, and deep catalog exploration -- making each stream worth significantly more long-term value.
Explore rock listener behavior on playlists
How rock engagement differs from streaming-native genres
Expect the highest artist follow rates
Rock listeners follow artists at the highest rate of any genre on Spotify. They want to know when you release new music and will stream it on day one. A single playlist placement can build a core following that lasts years.
Benefit from deep catalog exploration
When a rock listener discovers a track they love, they explore your entire catalog -- EPs, albums, and older singles. This retroactive streaming boost is unique to rock and significantly multiplies the value of each placement.
Reach fans across rock's subgenre spectrum
Our network covers alternative rock, indie rock, post-punk, metal, hardcore, progressive rock, classic rock, and everything in between. We match your specific sound to the right niche.
Combine playlist placement with live show promotion
Rock listeners who discover you on playlists often search for upcoming shows. If you are touring or playing local gigs, playlist placement creates awareness that directly converts to ticket sales.
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Launch your rock music campaign
Get your rock tracks on curated playlists and reach fans who will follow your career.
