Playlisteer
Plan your releases for maximum impact
A great track with bad timing gets buried. Learn how to structure your release calendar, build pre-release momentum, and coordinate promotion across platforms.
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Time your releases to catch the algorithm's attention
When you release matters almost as much as what you release
Release on Fridays and promote the same week
Spotify's New Music Friday ecosystem resets every week. Releasing on Friday and launching your playlist promotion campaign immediately gives curators fresh music to add -- and fresh tracks get algorithmic priority in Discover Weekly and Release Radar.
Space singles 4-6 weeks apart for compound growth
Each release builds on the audience from the last one. If you release too close together, your previous single's momentum gets cut short. If you wait too long, listeners forget. The 4-6 week window lets each track fully develop while keeping you top of mind.
Coordinate promotion across platforms simultaneously
Drop your track on Spotify and SoundCloud the same day, then run promotion campaigns on both platforms at once. Cross-platform visibility creates a reinforcement effect -- fans who see you trending in multiple places are more likely to engage.
Build momentum before your track goes live
Actions you can take before release day to maximize first-week performance
Set up a pre-save campaign
Pre-saves on Spotify automatically add your track to listeners' libraries on release day. This generates an immediate spike in saves and streams that signals the algorithm to push your track into more recommendations.
Tease content on social media for two weeks
Share 15-30 second clips, behind-the-scenes production footage, and artwork reveals leading up to release. This builds anticipation and gives you content to post without giving away the full track.
Submit to playlist promotion early
Start your campaign within the first week of release. Curators prioritize new music, and Spotify's algorithm gives freshly added tracks a visibility boost. Waiting a month to promote an old track dramatically reduces your acceptance rate.
Build an email list for your core fans
Social media algorithms control who sees your posts. An email list lets you reach your most dedicated fans directly on release day. Even a list of 200 core fans who stream, save, and share on day one creates powerful early signals.
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Launch your next release campaign
Pair your release strategy with playlist promotion to maximize your first-week impact.
